The Day's News Goes to Market on Night Flights

Publishers are presently facing rapidly increasing mailing charges from the U.S. Postal Service, while at the same time experiencing a deterioration of service in longer and longer delivery times. This paper describes one publisher's solution to the problem-a combination of air freight, truck, and the postal service. The newspapers are trucked to the airport for shipment to eight distribution points throughout the United States, and then trucked to the post offices for mailing. The system has resulted in 72% of the total circulation reaching subscribers on the publication date, 26% on dateline plus one, and 2% on dateline plus two-a vast improvement over the previous system of mailing from a single post office located where the newspapers are printed.