EDITORIAL: The haters go after Toyota

Want your company to be the target of haters? Here's a sure way to do it, as proven in 2022.

Design and engineer vehicles that set the industry standard for reliability. Manufacture them using a production system of your invention, that is the global template for process efficiency and quality. Then launch a groundbreaking product that stuns your competitors, becomes synonymous with fuel economy and practicality - and delights more than 5 million customers across the planet. That ‘green car’ icon - Prius - is now entering its fifth generation with serious style and even greater efficiency.