EDITORIAL: The haters go after Toyota
22AUTP11_04
12/01/2022
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Want your company to be the target of haters? Here's a sure way to do it, as proven in 2022.
Design and engineer vehicles that set the industry standard for reliability. Manufacture them using a production system of your invention, that is the global template for process efficiency and quality. Then launch a groundbreaking product that stuns your competitors, becomes synonymous with fuel economy and practicality - and delights more than 5 million customers across the planet. That ‘green car’ icon - Prius - is now entering its fifth generation with serious style and even greater efficiency.
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- Citation
- Brooke, L., "EDITORIAL: The haters go after Toyota," Mobility Engineering, December 1, 2022.