THE NEED OF PERSONALIZATION AND OPPORTUNITIES IN AUTONOMOUS VEHICELS AND SHARED MOBILITY
To be published on November 21, 2019 by SAE International in United States
Event: NuGen Summit
Shared mobility and Autonomous shared mobility take major share in Mobility 4.0. Personalization in a shared mobility will play a significant role in customer engagement in Autonomous world. In case of personal vehicle each customer will have their own personal settings in their own vehicle; in case of Autonomous shared mobility or shared mobility, we can satisfy individual customer need only by personalizing the vehicle for each individual user needs. This will give a cognitive feel of personal vehicle in a shared environment. We need technologies in improving vehicle interior and exterior systems and design to address personalization. We will be discussing on feasible opportunities of personalization and with illustrations in Vehicle Interior Cabin Space, Seat comfort, Compartments, Vehicle interior & Exterior Access / Controls. The summary will have design concept that will have personalization solutions satisfying each critical customer integration for all identified zones of vehicle exterior and interior. This approach of Design Thinking of identifying personalization need and enabling integrated design solution will help to improve customer satisfaction and engagement in Autonomous / Shared Mobility vehicles. For Shared mobility and Autonomous shared mobility, we need more features / customer centric designs that will attract & carry the emotions of personal vehicle in a shared environment. The concept of integrated personalization design of vehicle interior and exterior by Design Thinking approach enabled us to address key customer personalization need. The concepts that we have shown are how to enable personalization in vehicle Cabin Space, Seat comfort, Compartments, Vehicle interior & Exterior Access / Controls. This gives a thought process of identifying unmet personalization needs in Mobility 4.0.