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Durability of Customer Perceived Quality of Molded-in-Color Car Bumper
Technical Paper
2019-26-0319
ISSN: 0148-7191, e-ISSN: 2688-3627
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English
Abstract
Customer perceived quality (CPQ) of the car is the impression of excellence that a customer experiences the brand through sight, sound, touch, and scent. Molded-in-color (MIC) bumper’s aesthetic appeal contributes significantly to the CPQ of the car. Typical parameters used to define CPQ are color, gloss, grain definition, grain depth, geometry and draft. In this work the durability of the color and gloss post ageing is understood by using analytical and characterization tools. Using the results of ageing characterization, an attempt has been made to understand the retained newness of MIC bumper.
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Citation
Shukla, S. and Kumanan, A., "Durability of Customer Perceived Quality of Molded-in-Color Car Bumper," SAE Technical Paper 2019-26-0319, 2019, https://doi.org/10.4271/2019-26-0319.Data Sets - Support Documents
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