Demand Analysis for Decision-Based Design of Vehicle Engine

Our research is motivated by the need for a rigorous engineering design framework and the need for developing a demand analysis approach that is critical for assessing the profit a product can bring. A Decision-Based Design framework is presented as a rigorous design approach and the method of Discrete Choice Analysis is applied in order to create a demand model that facilitates engineering decision-making in vehicle design with an emphasis on engine design. Through interdisciplinary collaborations, we illustrate how the gap between market research and engineering analysis can be bridged in product design.