Customer Orientation in the Design Process of an Electromechanical Parking Brake - A Vehicle Manufacturer's Point of View

The ever increasing use of electronics in modern vehicles has not stopped at comfort systems such as power seats and power windows. Every conventional system that requires operating force will eventually be replaced by a self-powered version. One such item is the electromechanical parking brake of the new Audi A8, offering a host of new features. Despite the many options for new functions, it is nevertheless important to keep the driver in mind. Being engineers, one tends to overlook that not all customers share our excitement for gadgets and overly complicated technical features.