Volvo S90: Niche for now, but…

16AUTP10_11

10/01/2016

Authors Abstract
Content

It's no secret the reconstituted Volvo, since 2010 owned by China's Zhejiang Geely, is doing interesting and innovative things-one of the most intriguing, maybe, being that it's survived and in some senses thrived (particularly if fellow Swedish auto brand Saab is used as a measure) under Geely's control.

Fact is that Volvo and Geely have shut up the naysayers: in the nearly seven years Geely's been in charge, a studied and benevolent guidance (not to mention $11 billion in product-development funding announced in 2012) has delivered a Volvo that's somehow managed to evolve its brand back to a relevancy few thought it could ever recover.

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Pages
3
Citation
Visnic, B., "Volvo S90: Niche for now, but…," Mobility Engineering, October 1, 2016.
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Publisher
Published
Oct 1, 2016
Product Code
16AUTP10_11
Content Type
Magazine Article
Language
English