Volvo S90: Niche for now, but…
16AUTP10_11
10/01/2016
- Content
-
It's no secret the reconstituted Volvo, since 2010 owned by China's Zhejiang Geely, is doing interesting and innovative things-one of the most intriguing, maybe, being that it's survived and in some senses thrived (particularly if fellow Swedish auto brand Saab is used as a measure) under Geely's control.
Fact is that Volvo and Geely have shut up the naysayers: in the nearly seven years Geely's been in charge, a studied and benevolent guidance (not to mention $11 billion in product-development funding announced in 2012) has delivered a Volvo that's somehow managed to evolve its brand back to a relevancy few thought it could ever recover.
- Pages
- 3
- Citation
- Visnic, B., "Volvo S90: Niche for now, but…," Mobility Engineering, October 1, 2016.