Toyota engineers a shine into the 2014 Corolla

13AEID1001_06

10/01/2013

Authors
Abstract
Content

In an effort to stay competitive with a car that has been on the market for 47 years, Toyota will offer an all-new Corolla for 2014 with a CVT with intelligent shifting and standard LED headlamps.

Considering past incarnations, the most obvious feature of the new Toyota Corolla is that it doesn't look like an old Corolla, with an exterior design that borrows from the Furia concept car that debuted at NAIAS in January. One of the benefits of the redesign that Chief Engineer Shinichi Yasui and his team of 300 engineers brought to the consumer is that all models of the Corolla come standard with LED headlamps.

Much of the motivation behind such a typically high-end feature being standard on a compact car entailed the need for Toyota to offer a vehicle that it hoped would excite customers, especially considering the ever-increasing competition in that market. Indeed, designers wanted to change the basic shape and drive experience of an aesthetically non-exciting 47-year-old vehicle into one that was the opposite.

Meta TagsDetails
Pages
4
Additional Details
Publisher
Published
Oct 1, 2013
Product Code
13AEID1001_06
Content Type
Magazine Article
Language
English