TIME TO GET personal

Industry engineers are combining apps, voice, the cloud, and other technologies such as artificial intelligence to enable drivers to customize their vehicles and anticipate their needs.

The race to let drivers personalize vehicles is gaining speed. A range of techniques and technologies are being deployed to let drivers do more to make vehicles as individualized as their consumer environment.

Design teams are pushing personalization well beyond simple tasks like moving seats and picking radio stations to match instructions in key fobs. Apps and other techniques that personalize rental and ride-sharing vehicles are emerging, as are technologies that alter settings even when multiple people share a key fob.