THOUGHT LEADERSHIP AT WCX17

Proliferating electrification and performance

Ford's Vice President of Powertrain Engineering Bob Fascetti oversees one of the industry's most diverse propulsion-technology portfolios. He shared some thoughts with AE ahead of his April 6 WCX Leadership Panel, “How, What and IF You Will Drive in the Next Decade.” The panel also includes propulsion-engineering chiefs of FCA (Bob Lee), Lucid Motors (David Moseley), General Motors (Dan Nicholson) and global industry analyst Marc Winterhoff of Roland Berger.

Ford is setting an SAE record this year in publishing more than 200 SAE Technical Papers. How did you inspire the team to achieve this milestone while simultaneously raising the quality of the papers?