TEARDOWN TITAN

Munro & Associates is leading competitive analysis into the EV age - and spreading the gospel with a global YouTube fan base.

Competitive benchmarking has long played a vital role in the auto industry, but until recently it's been an insider's game. Then came a surprise hit on YouTube: Munro Live. The ongoing series (https://www.youtube.com/c/MunroLive/videos) is informative, addictive and valuable for those involved in vehicle development and manufacturing. It's a must-see for engineers seeking to understand the relationship between cost and quality - particularly as the industry transitions into the electric vehicle (EV) age.

Who could have guessed that in 2021, YouTube viewers would flock to watch veteran benchmarking expert Sandy Munro expose the inner workings of the mysterious “octovalve” heart of Tesla's HVAC system? In dozens of episodes, he has compared EV electrical architectures, detailed the intricacies of the new 4680-format battery cell, revealed new applications of rivet-bonding, cracked open the latest EV power inverters and explored the trend toward large cast-aluminum vehicle structures and the processes used to make them. To its fast-growing fan base - now 166,000 online subscribers strong-the charmingly folksy Munro Live is YouTube heaven.