Spelling FORD with an ‘e’
23AUTP04_04
04/01/2023
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Ford Motor Co.'s new Model e team aims to transform the 120-year-old auto giant. Meet some of its new technology leaders.
One year ago, Ford Motor Co. kicked off a new era in its long history when it bifurcated into two strategically interdependent auto businesses. Ford Blue, the “traditional” business, is responsible for the ICE and hybrid vehicles whose profits currently fund development of EV and connected-vehicle technologies. The new Ford Model e aims to provide “start-up speed and unbridled innovation,” asserted Ford CEO Jim Farley. Model e will literally be the “motor” in FoMoCo that delivers the revenue bonanza Ford leadership believes will come from connected vehicle services and, at some point, EV sales.
With Model e, Ford essentially created a new company within the company. It required a team of “the world's best software, electrical and automotive talent,” Farley said, many of them young engineers from the tech industry and EV startups. Their mission includes design, engineering and development of EV propulsion systems, energy-storage and charging solutions, embedded software and hardware, and UX.
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- Citation
- Brooke, L., "Spelling FORD with an ‘e’," Mobility Engineering, April 1, 2023.