SAE 2014 World Congress Preview special section: ‘Creating New Possibilities’
14AUTP03_03
03/04/2014
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Host company Hyundai and Tier 1 Strategic Partner, Delphi, established “Creating New Possibilities” as the theme for this year's premier engineering event taking place April 8-10 in Detroit's Cobo Center. This special Congress preview section uncovers some of those possibilities, featuring insights from the event's executive leadership; details of a Delphi/Hyundai advanced engine program; highlights from the technical program in the areas of powertrain, materials, testing and simulation, electronics, interiors, and body/chassis; and more.
“Whether we're talking about ecofriendly technologies, safety, or the connectivity of vehicles, we can achieve success if we collaborate to create new possibilities,” said Chung Kook Park, Executive Vice President, Performance Development Center, Hyundai Motor Group, and the SAE 2014 World Congress General Chair.
The theme for this year's event is “intentionally ambiguous,” Park added, because it applies across the disciplines of the auto industry, including engineering, planning, sales, and administration. Each of these areas has the potential to create new possibilities within companies and industry-wide “each and every day,” he said.