SAE 2006 World Congress Preview
AUTOMAR06_07
03/01/2006
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Toyota and host company BMW join Ford, General Motors, and Chrysler for a record number of OEMs on the floor at the April 3-6 event.
While delivering his keynote address at the SAE 2005 World Congress, Burkhard Göschel, Member of the Board of Management at BMW, made a passionate call for collaboration in the automotive industry, citing partnerships as an effective way to further technology and the efficiency of the development process. It only stands to reason then that, as Chairman of the 2006 event, Göschel carry on with that idea.
That idea has manifested itself in a theme that will be prevalent throughout the 2006 event. Driving Innovation Through Partnerships is the key message Göschel hopes to get across as Chair.