Roush opens Advanced Durability Lab

The auto industry's steady march toward electrified and automated vehicles has many suppliers affixed to the digital-testing environment rather than using traditional hardware validation.

With a six-degrees of freedom road simulator as its centerpiece, the recently-opened Roush Advanced Durability Lab in Livonia, Michigan is a trend-buster. “If suppliers and vehicle manufacturers aren't going to reinvest in certain hardware solutions because their product-development focus is software solutions, there will be a gap. That's an opportunity for us,” claimed Jeff Johnston, Roush's president of testing services.