The QUALITY race continues

As end-user expectations continue to rise, and pressure on engineering and manufacturing processes spiral, AEI's European Editor interviewed a number of OEM executives for their thoughts on quality and strategies for better vehicles.

Sir Henry Royce would utter a brief riposte to anyone who had the temerity to suggest that Rolls-Royce motor cars were a shade too expensive: “The quality remains long after the price is forgotten,”

Today, every new car on the market, whatever its cost, must have embedded quality That does not mean just high-value trim or systems but fundamental quality of design, build, impressive torsional rigidity figures, and a rigorous development program to prove that marketing messages about quality are true and not wishful thinking.