Q&A with Dr. V Sumantran

The Hinduja Group's Executive Vice Chairman talks about his company's award-winning vehicle and related commercial-vehicle topics.

How do you rate the success of the light commercial vehicle DOST, which is now well accepted in the market?

The DOST was just the first product from our (Hinduja Group) joint venture with Nissan. During the planning phase, we had converged on positioning the product above the high-volume (below 1T payload) SCV vehicles in the market. We were glad to note that the product and its positioning had turned out right. The DOST bagged the LCV of the Year Award and went on to very good acceptance in the market. As a result, we have seen the competition also alter its strategy, which perhaps validates the choice that we had made.