Q&A

Sonatus and Omdia surveyed over 500 auto executives for their thoughts on SDVs, and the responses revealed that - once again - the future is unwritten. Data monetization as a top priority dropped from 51% to 44% (YoY) as automakers focus more on using data internally, with ADAS and product improvements rising six points to 41%. We spoke with Sonatus CMO John Heinlein about the survey for a recent episode of the SAE Automotive Engineering Podcast. You can listen via the links at the bottom of this Q&A, which is an edited version of our full discussion.