Proof of performance

As advanced powertrain technologies such as cylinder deactivation, hybrid-electric drivelines, and fuel-cell propulsion become more prevalent, independent service providers and OEMs are positioning themselves to support these trends through greater testing and engineering service capabilities.

Finding business success in an industry dependent upon expensive engineering equipment and riddled with cost-reduction demands and shortened product development cycles is a challenge for all industry players. Companies that meet customer expectations and create new revenue opportunities prove the importance of long-term strategizing. In the service scope of powerplant testing, many independent providers traditionally have supported Tier 1 suppliers and automakers by handling overflow work, but the business vein widens for organizations poised to address powertrain performance parameters.

“Most of the OEMs, and GM in particular, tend to do the overwhelming majority of their powertrain testing in-house because there are so many requirements-emissions, fuel economy, certifying-that you have to meet with today's powertrains,” said Robert Purcell, Group Director of Planning and New Business Development for GM Powertrain. “But there are selected opportunities for outside companies.”