Precision tech the ‘backbone’ to CNH's digital strategy

When CNH Industrial executives stressed at its recent Capital Markets Day that the company is fast-advancing its offerings in precision technology and accelerating autonomous solutions - particularly in farming - it was more than just lip service. Just three months prior, the “new” CNH Industrial, recently spun off from truck maker Iveco to solely focus on Agriculture and Construction, made the largest acquisition in its history - of Sioux Falls, South Dakota-based Raven Industries for $2.2 billion.

“Precision agriculture and autonomy are critical components of our strategy to help our agricultural customers reach the next level of productivity and to unlock the true potential of their operations,” said Scott Wine, CEO of CNH Industrial. “Raven is a true pioneer in the precision agriculture space, and their technology is a perfect strategic fit that will differentiate us from our peers and significantly improve our competitive position.”