PICTURING A BRIGHTER FUTURE

Displays are becoming a central focus for automotive interior design, forcing engineers to examine myriad trade-offs related to size, resolution, and supporting electronics.

Automotive developers are transforming interiors to meet expectations driven by consumer electronics, using larger color displays with sharper images. Design teams are working overtime to determine the best size and resolution, analyzing factors that include sunlight, distance, and durability while they strive to lower costs.

Buyers who view HD TVs and other dazzling displays will no longer accept low-resolution color displays or the monochromatic center stack displays that were satisfactory just a few years ago. Vivid displays meet consumer requirements for visual excitement as well as their desire to get more information from the myriad electronic systems throughout the car.