Passion for an airless future

SAE 100 Future look: Michelin is passionate about technology and innovation, which have been bred into the company's culture since its founding more than 100 years ago.

A friend once told me, “Show me your checkbook and your calendar and I'll tell you what you're passionate about.” It's true. Passion requires commitment of both time and resource.

Michelin is passionate about technology and innovation, which have been bred into the company's culture since its founding more than 100 years ago. Michelin sustains its dedication to technology and innovation with R&D spending that is second to none in the industry, both in total dollars and as a percentage of gross sales.