Nodar's plan to make park assist tech better, cheaper, cleaner

Park assist technology seems like low-hanging fruit in the assisted and automated driving space, but anyone who's attempted to use one of these systems might have quickly realized that current solutions aren't as easy to use nor as functional as they could be.

Speaking at AutoSens USA 2024, Nodar CEO and founder Leaf Jiang said drivers have been complaining about self-parking features for years, but it remains a $2 billion market that is expected to grow at 17.5% CAGR between 2023 and 2030. That's one reason why Jiang wants Nodar to repurpose its Hammerhead stereo camera ranging technology to work with park assist technologies.