New Lexus SUVs: GX for show, TX for dough?

Toyota's luxury arm concurrently introduced the all-new, three-row 2024 Lexus TX and the long-awaited redesign of the rugged Lexus GX, also a '24 model. Both were met with enthusiasm at a reveal in Austin, Texas, over what Lexus is calling the new “unified spindle,” an evolution of the spindle grille that has been divisive since it appeared on the 2012 GS sedan. In a nifty trick, engineers have figured out how to include ADAS sensors in the grille without having asymmetrical blocks interrupt the bars.

Dealers and more mainstream customers will be most interested in the TX, as Lexus Group Vice President Dejuan Ross said buyers have been clamoring for a new three-row SUV. And there's good reason: 70% of all full-size SUVs sold in America have a third row. For midsize SUVs, the number jumped from 6% to 10% from 2016 to 2022, according to J.D. Power.