THE NAVIGATOR

Time for standard naming of safety features

Smart cruise control. Intelligent cruise control. Adaptive cruise control. Radar speed control. As The Bard wrote so long ago, “A rose by any other name would smell as sweet.” Sadly that tale did not end well for the protagonists.

In today's world of increasingly sophisticated active safety systems, engineers and consumers alike are being bombarded by more and more brand-specific labels for essentially the same technology. Unfortunately, imprecise branding driven more by marketers than technologists threatens to put us all at risk.