Motorsport has a future on the road

AUTOAUG05_09

08/01/2005

Authors Abstract
Content

SAE 100 Future look: Every weekend at racetracks and on rally stages around the world, vehicle manufacturers pitch their racing cars against each other in tests of performance and endurance.

What benefits has motorsport ever given the motor industry? It is a question that is often asked.

To the consumer, it is entertainment and, in general, to the vehicle manufacturer, it still represents one of the best forms of product promotion, as it is instinctive for consumers to draw a link between the cars they see winning at the weekend and the cars they drive on the road. But, in reality, we know that the two are built to very different criteria. So how much technology and learning can be transferred to the road?

Meta TagsAdditional Details
Publisher
Published
Aug 1, 2005
Product Code
AUTOAUG05_09
Content Type
Magazine Article
Language
English