From Mocos to Majestas

AUTONOV04_09

11/01/2004

Authors
Abstract
Content

The Japanese OEMs do more (vehicles) with less (platforms).

For three weeks in June, San Francisco and the Bay Area became a microcosm of Nissan's Mother Earth, where the auto company let loose 70 cars and trucks representing its 39 vehicles species built around the world. Media visitors from the world's key regions were treated to sights and ride-and-drive experiences that would not have been possible within their own vehicular faunas.

The Japanese were flabbergasted by the behemoth Titan and Armada, while the Americans found curious oddities in the tiny Moco, March, and Cube, not liking to be caught in one in America's faster-moving asphalt jungle. China's Paladin SUV and Mexican Tsuru (crane in Japanese) added exotic flavors to the meeting.

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Publisher
Published
Nov 1, 2004
Product Code
AUTONOV04_09
Content Type
Magazine Article
Language
English