Mico

Vehicle Development Insights from Industry: Technologies and Trends for Future Growth - A smarter future.

The off-highway equipment industry is extremely dynamic, with environmental pressures and wildly fluctuating markets creating daily challenges. Key business decisions are not made lightly or on a whim. Research is conducted, needs are identified, forecasts are projected, and goals are formed. This approach is taken because most of us believe that even more important than what the industry looks like today is what it will look like in the future.

Of course, when a global recession suddenly delivers a vicious uppercut that challenges our strategic plans and standard processes, it's easy for any company to get caught up in the present and lose sight of long-term goals. Some may even be hit so hard that they forget to do what's necessary to maintain a position of strength in the market once the economy rebounds.