Mercedes brings music production into the backseat

For music producers, engineers, and musicians, the studio is a sacred place. It's a place where creativity can be recorded and eventually shared with fans. Whether that music is being recorded in the studio or at an event, the process of properly mixing the files can be time-consuming. This is doubly true now that artists can release music mixed with Dolby's Atmos technology, a surround sound system that, among other things, takes into account the height of a speaker.

This immersive technology produces music that surrounds the listener, but involves a complex backend that producers and engineers tap into from audio tools like Logic and Pro Tools. They typically do this from a professional studio filled with high-end gear and expensive speakers. Mercedes-Benz wants to give these producers and engineers the opportunity to do this work on the go via a new “Crafted in Mercedes” partnership with Dolby and the Universal Music Group.