Mentor Graphics - Managing vehicle variety … and configuration complexity

Executive Viewpoints-Vehicle Development Insights from Industry: Driving Factors for Future Innovation.

The global recession has challenged virtually all business enterprises, but the off-highway industry, due to its close association with construction and certain other industries, has been particularly affected. Faced with severe circumstances, off-highway executives have moved to cut costs while seeking ways to maximize sales revenue.

One proven way to accomplish that is to meet the growing demand for optional features. This effectively segments the market into smaller fractions so that end users can purchase exactly the vehicle they envision. Variety opens the showroom door.