Medical Device Innovation: Three Keys to Success in the Face of COVID-19

There are no shortages of innovative ideas that advance medical technology. The challenge is how to bring great ideas to market within today’s regulatory environment, reimbursement structure, and within a reasonable timeline and budget. With the added challenges of dealing with the uncertainties and shelter-in-place requirements in response to COVID-19, it is especially difficult to keep up with the schedules, budgets, and project goals. What separates those organizations that consistently deliver innovation, maintain competitive advantages, and achieve commercial success?