Mazda's 2024 CX-90 offers all-new turbo I-6, PHEV propulsion

With crossover SUVs now the backbone of its North American sales volume, Mazda on Jan. 31 revealed the CX-90 SUV, a fullsize 3-row model to serve as the brand's flagship when it goes on sale this spring. Two hybridized propulsion options seem well-timed to help the new SUV transition customers to the electrified future - but without the worries regarding driving range or recharging infrastructure.

At the same time, Mazda executives and engineers insist that the 2024 CX-90 will remain true to Mazda's promise of emphasis on engaging driving dynamics and expressive styling. “We design to a feeling, not just specifications,” said Jeff Guyton, president and CEO of Mazda North American Operations, in a presentation to media on January 31. Guyton went on to call the CX-90 a breakthrough vehicle in its segment. Program manager Mitsuru Wakiie said the vehicle's new architecture and propulsion choices represent engineering that will help the large SUV “maintain Mazda signature driving dynamics.”