Magna unveils configurable seating concept at CES 2019

Magna provided a glimpse into its vision for the future of configurable cabin spaces with a life-size transforming seating demo at its booth during January's Consumer Electronics Show (CES). Driven by consumer research, the seating-system concept is designed to provide flexible and collaborative configurations aimed at an autonomous vehicle (AV) future.

“Magna's seating innovation is driven by the belief that while the vehicle occupant experience will be very different with the introduction of mobility and autonomy, the functional basics will remain the same: passengers want convenience, flexibility and comfort,” Mike Bisson, president of Magna Seating, told Automotive Engineering ahead of CES. “This approach has essentially helped us create seats that adjust to the consumer, instead of having the consumer adjust to seats.”