Mack hits the highway with style and technology

Mack Trucks is making a major play to increase its market share in long-haul commercial trucking with Anthem, which combines aerodynamics and modern technical features with Mack's distinctive styling. The rollout is being supported by major investments in Mack's manufacturing and customer service facilities.

The Anthem supports its stylistic appearance with improved fuel economy and a number of features designed to improve driver efficiency and comfort. Mack is making a big bet that Anthem can improve its 2% market share in long-haul trucking, supporting its huge rollout party by commissioning a country western song based on Mack's Born Ready tagline.