IAA 2025

One of the biggest splashes at IAA Mobility 2025 in Munich was the debut of the technology-packed iX3, the first of the BMW Neue Klasse line. Inside its shapely contours lie four Superbrains, including the Heart of Joy. These units represent the hometown OEM's big bet on zonal architecture - and on Qualcomm Technologies, Inc. as a co-development partner.

That's because Qualcomm co-developed the Snapdragon Ride AD software stack in the Heart of Joy, which uses Qualcomm's Snapdragon Ride Pilot automated driving system, with BMW. The version of Ride Pilot that made its global debut in the iX3 uses a newly developed Snapdragon Ride AD software stack that runs on the Snapdragon Ride Platform.