Hundreds of Gearmotors Drive Times Square Scrolling Sign

With a zoning ordinance requiring businesses to throw up big, bright, eye-catching signs, Times Square in New York City has an illuminated-sign density rivaling Las Vegas. When Toys “R” Us moved into the neighborhood, it contacted Revolution Display Systems, (Toronto, Canada) to create a motor-controlled, synchronous, contiguous moving image that would constitute the location’s storefront. The resulting 165-module “Building Board” is the first large-format scroller matrix in the world.