HondaJet goes on show

An important element in its world tour was the participation of the new HondaJet at the European Business Aviation Convention and Exhibition (EBACE), held at Geneva, which was its first European appearance.

The new Japanese entry into this most competitive sector was part of a global sales and marketing initiative that has involved a series of launch events aimed at agents and potential customers for the 4-6 seat twin-engine light jet. This is a market that Honda has been keen to enter as its unique product features both an all-new airframe and jet engines manufactured by the same company.