GM'S KEN MORRIS lives the pace of the powertrain revolution

The purview of GM's VP of global product integrity includes the rapidly-shifting landscape of powertrain engineering.

As the VP of global product integrity at General Motors, Ken Morris oversees powertrain engineering, and has a first-hand view of the often ballyhooed trend of electrified propulsion. You might be surprised to learn that GM is, in fact, still very much in the engine business. “The way things are being covered right now, you would think we had just stopped everything, and everything is electric, and that certainly is not the way things are going to develop,” Morris said in a recent sit-down with Automotive Engineering.

“I would say GM's in transition, and the speed of that transition in terms of volumes is probably, you know, less huge than you would expect. IHS data says 90% still ICE 10 years from now,” Morris noted, referencing the respected industry analyst.