Global Viewpoints North America North American technology trends

Every year in the May issue. Automotive Engineering international explores the major technology trends defining the automotive industry in North America. In June, it will do the same for Europe, and in August Asia.

Perhaps more so than consumers in other regions of the globe, consumers in the North American market have a wide range of preferences in terms of comfort/convenience, safety, ride/handling, power, and a number of other parameters. North American consumers also enjoy lower fuel prices and drive longer distances. In short, it's a unique market.

And a very large one-the largest, in fact.