Gaining momentum

Buoyed by much improved quality and customer satisfaction, Hyundai looks to move upmarket, develop its own hybrid vehicles, and invest in the future.

The long-awaited opening of its first U.S. manufacturing plant in Montgomery, AL, could pave the way for a dramatic turning point for the ambitious Hyundai Motor Co., which is trying to further boost its car quality through engineering and manufacturing upgrades in new cars. Once known as a byword for poor quality cars, South Korea's leading automaker, and owner of the second-largest, Kia Motors Corp., believes the Alabama plant that officially opened in May will also help it achieve its long-term goal of emerging as one of the top five automakers by 2010.

With the historic opening of the Montgomery plant, Hyundai adds to its range of automotive capabilities in the U.S. Its research and design center, sales and marketing operations, and full-scale test track are located in California, whereas an engineering center is located in Michigan. With the addition of the Montgomery plant, Hyundai will be able to provide complete services from production to sales. The Montgomery plant is armed with state-of-the-art stamping and welding facilities, paint department, in-house engine shop, and test track.