The future of off-highway design is in an IC chip engineer's toolbox

Executive Viewpoints-Vehicle Development Insights from Industry: Off-Highway 2020 and Beyond-The future of off-highway design is in an IC chip engineer's toolbox.

In today's off-highway industry, both end-user demands and design and manufacturing practices are substantially different from those of the consumer automobile industry.

However by 2020, off-highway companies will rely on processes that more closely resemble those of the automakers. The two divergent markets share one strategic imperative: in a field whose challenges are growing more complex with each passing year, there is ever more pressure to balance product quality, cost, and timeliness to stay competitive.