Ford EV engineers ‘Always On’ for customer feedback

Engineers like to know what customers think about a vehicle. Now, drivers of the all-electric Ford F-150 Lightning and Mustang Mach-E can oblige via a new system that channels select customer comments to engineers.

F-150 Lightning fullsize pickup truck and Mustang Mach-E SUV owners in the U.S. can pass along opinions via a 45-second voice message after selecting “record feedback” through the settings-general menu on the infotainment touchscreen. “We want to hear the customer's voice. Ford does customer clinics and events, but this is a different way to capture customer feedback,” Donna Dickson, chief engineer of the Ford Mustang Mach-E, said in an interview with SAE Media.