Finding the right niche

As technology, politics, and OEMs struggle to achieve environmental cohesion, small and niche companies are determined to ride out the maelstrom with their ability to adapt, react, succeed, and survive.

The world's motor industry is gaining momentum. Despite the problems that have beset some of the giants, especially in the U.S., and the turmoil of global financial markets, the long-term future continues to look bright as the potential of Asia-Pacific markets becomes a strengthening reality.

But amid this huge expansion of demand, what of the smaller niche companies whose priorities and challenges are similar to the major transcontinental OEMs? Some are part of those very companies, but they still have to demonstrate their individual ability to survive.