Engineering is art

AT AUDI, DESIGN AND ENGINEERING WORK TOGETHER TO CREATE VEHICLES THAT MELD AESTHETICS WITH PHYSICAL NECESSITY.

“IT'S BOTH. IT'S THE COMBINATION,” the Head of Audi Design said when asked if he's thinking functionality or aesthetic form when designing the line of a vehicle. “You cannot do an aesthetic statement, especially with a car, without … fulfilling aerodynamic requirements. It has not only to do with fuel efficiency, it has also to do with downforce,” especially at the rear of high-speed cars.

Flip-out spoilers that deploy at high-speed cruising are an example of using technology to help fulfill aerodynamic necessity while at the same time “not destroying the overall shape,” he added.