EDITORIAL: The unforgettable pyramid on the hood

If you're old enough to remember 1990, you may recall the best television ad of the year. It showed the front end of the all-new Lexus LS400 sedan against a black background. A multi-level pyramid of champagne glasses glistened in the center of the car's hood.

It was demonstration time, and the demo was all about Noise, Vibration and Harshness-and the lack of it.