E-mobility opportunities in the Indian ecosphere

The Prime Minister of India in January 2013 unveiled the National Mission on Electric Mobility and formed a National Board of Electric Mobility to fast track e-mobility for India through industry-government partnerships.

The changing customer paradigm is challenging today's mobility practitioners and transportation solutions industry to revisit their assumptions in developing solutions that provide an opportunity for electric mobility (e-mobility). With fluctuating oil prices a continual reminder of limited oil resources, today's consumer and economy are skateboarding the anxiety wave. An optimal blend of innovation, technology, and processes along with effective policies and regulations is required to achieve success in e-mobility.

Is the Indian customer ready for e-mobility, and how affordable will it be? In the Indian context, the requirements and usability patterns are very different compared to the mature markets. The innovative solutions and the mind-set to develop them have to be very different in the Indian context.