Driving good dynamics

How the demands of safety, light weight, ride, and handling can be brought together to create cars of character.

Dave Rollett, Vehicle Dynamics Team Leader at motorsport and engineering consultancy Prodrive, is forthright in his views about car buyers: “Most do not know what good dynamics feel like, yet they form strong opinions about a vehicle based on how the dynamics feel to themselves.”

Because dynamics are a vital part of brand identity creation, getting them right from both engineering and customer standpoints is a must.