WHAT WE'RE DRIVING

19AUTP05_10

05/01/2019

Abstract
Content

America needs more midsized pickups. The case for the new Ford Ranger is made by increasingly strong sales of GM's models and the perennial fan base of the Toyota Tacoma and Nissan Frontier. And now Jeep's back in the game. A growing number of U.S. pickup fans want something more parkable and fuel-efficient than the fullsizers.

I used to rant about this to Derek Kuzak, Ford's former head of product development, whenever our paths crossed. “Don't kill Ranger, not everybody wants an F-150,” I'd plead. He'd patiently agree, while noting that “small” pickups cost OEMs nearly as much to produce as the big ones, with lower margins.

Meta TagsDetails
Pages
3
Citation
"WHAT WE'RE DRIVING," Mobility Engineering, May 1, 2019.
Additional Details
Publisher
Published
May 1, 2019
Product Code
19AUTP05_10
Content Type
Magazine Article
Language
English