Customer diversification Job One at Magna

Anticipating modest content growth in North America and even less in Europe, the Canada-based company looks for advantage in Asia.

Home for Magna is North America, but the company is looking to the other side of the planet for growth and prosperity.

In an interview for this Global Viewpoints series, Magna President Mark Hogan said his top priority is balancing the company's customer base, which currently is tilted overwhelmingly toward U.S.- and Europe-based OEMs at the moment. Magna is doing better than many other large Tier 1s, even without much help from Asian-based OEMs. But with the ascendance of Japanese and Korean OEMs in the global automotive market, getting more business from Asia is a must.